Many businesses still rely on email to communicate with their customers. Recent surveys show that 80% of marketers prefer email to social media.

Unfortunately, many marketers do not utilize email marketing best practices. As a result, they do not achieve their desired level of success.

These are the recommended ways to generate more profits with an email that many business owners ignore.

Split Email Campaigns

When you split your email campaigns into segments or groups, based on similar characteristics, you increase your chances of success. For instance, it is advisable to split your campaigns by certain demographics such as location, purchase history, age group, gender, or even industry.

By splitting your email campaigns, you can send customized content. Remember you want to deliver content that is relevant to your audience. This will increase conversions and engagement.

Personify the Content

No customer wants to be bombarded with impersonal and irrelevant email content daily. People like engaging with content that is directed at them.

Thus, by personalizing the email content, you create a connection and bring the human aspect to it. This results in more conversions, higher open rates, and better click-through rates. Make sure you use personalization tokens, such as the company name or customer name.

Although personalization is vital, you should not substitute it for relevancy.

Decide On Goals & Frequency

What goals do you want to achieve? Are you emailing quarterly? Monthly? Weekly?

The type of content you create should be based on the goals you want to achieve.

Avoid emailing your subscribers too frequently. This is because they will become annoyed and end up unsubscribing. Likewise, if you rarely email your subscribers, you will become invisible. The idea is to determine the right frequency for you and your customer.

Create Targeted Campaigns

After determining when you should be sending your email messages, you need to think about the content itself. Make sure you always pay attention to your goals.

1. Do you want to improve brand awareness?
2. Are you driving traffic to your offers or website?
3. Do you want to close a sale?

It is advisable to create different emails for all your goals. This will help you create more targeted email campaigns.

Track, Measure & Optimize

Many marketers track email engagement. However, this is not the only metric you should worry about. Depending on the email marketing platform you use, you can track other metrics such as open rates, links clicked, and even customers who have unsubscribed.

All the data is important as it helps you understand strategies that work and those that do not. Always review email analytics regularly and make necessary adjustments. In this way, you can improve results as you move forward.  

Create a Nice Layout

There is a need to pay attention to the visual component of your email campaign. This will ensure you deliver visually engaging content to your subscribers.

Avoid using an unorganized email design and over-stuffing it with content. Rather, make sure strategically place your content and utilize negative space. This will make it easier for users to navigate. Make use of bulleted lists, headlines, and short paragraphs.

Use Fonts Carefully

Many marketers like using lots of fonts in their email content. Unfortunately, this makes the email message look cluttered.

Remember the font used in the design platform might be different when the message is delivered to the customer’s inbox. As a result, the email might end up appearing completely different.

It is advisable to use one or two fonts in your email. Only use multiple fonts if they are easy to read and complement each other.

Use Responsive Designs

Over half of global traffic is derived from mobile phones. However, few marketers and business owners optimize emails for mobile devices.

Make sure you use responsive designs in your email marketing design. The responsive design automatically changes its format to match the size of the screen used to view it. Also, users can read emails effortlessly no matter the device they use.

Use Video

Many businesses use video in marketing campaigns for different reasons. Video content has been found to increase leads and conversions.

It is advisable to add videos to your email marketing campaigns. Other than using it to promote your product or brand, it can also increase conversions and improve customer engagement.

For instance, if you are selling a technical product, you can use video to demonstrate how the product works.

As a marketer, email is one of the most powerful tools you have. Use it well to grow your business, build relationships, and engage with your target audience. Make sure you engage in best practices.

If you implement these email marketing practices, you will be ahead of your competitors. Remember it is a powerful tool if you use it correctly.

Relevant Video

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YouTube is the second most popular website behind Google. More than half of the internet users visit YouTube every day. Many people and brands are making a lot of revenue out of this platform. You can also build your channel and make money out of it.

Creating a YouTube channel is easier. If you have a Google account, you can automatically set up your YouTube account. However, if you are using the channel for business, then you should create a Brand account.

Before you start adding massive amounts of content to your website, you should first master YouTube SEO. You can also hire search engine optimization agencies to do the job for you.

In the same way, you would do keyword research, you also need to do it for your YouTube channel. Focus on high-value keywords and use them in your titles, video tags, and description.

After launching the content, you can check “Traffic Source” on the dashboard to discover the terms your customers search for.

Other important SEO ranking factors for YouTube include the number of comments, video length, subscribers, and click-through rate. Remember it will not be easy to rank on the first pages for competitive keywords.

After building your channel, you need to monetize it to get revenue.

YouTube Partner Program

Most channels make money through the YouTube Partner program. In this case, you earn money through ads that show when people watch your videos.

You need to give YouTube permission to run ads on your content. Also, you have the freedom to choose the type of ad placements.

Both you and YouTube will share the advertising amount. Ideally, YouTube takes 45% and you remain with 55%.

For instance, if an advertiser is charged $1 for an ad, YouTube will take $0.45 and you earn $0.55. Although this does not seem to be a lot of money, these numbers can easily add up if you are getting thousands of views per day.

Sell Courses and Tutorials

This is another great way to make money from YouTube. You can sell digital courses. Find information that offers value to people and share it with your followers. As a result, people will buy your course and tutorials.

There are many topics you can cover. Some of the popular topics include digital marketing, personal development, fitness, and health.

You can add your courses in video descriptions with a call to action. This will encourage viewers to take action and buy your courses.

However, you can only become successful in selling courses if you create practical, unique, and high-quality content. That is because none will be interested in buying a course with information that is readily available online.

Affiliate Marketing

As your YouTube channel keeps growing, you should not rely only on video advertisements for revenue generation. There are different monetization methods to consider like affiliate marketing.

After developing an affinity with your fans and followers, affiliate marketing is the best option to make money from YouTube. There are many companies out there that pay YouTube channels to promote their products.

If you have a large following, you can make a lot of money through affiliate marketing. Make sure you sign up with reputable affiliate programs. Also, deal only with affiliate programs related to your niche.

Seek Sponsorships

You can also partner with sponsors to make money on YouTube. As your viewership keeps growing, various brands can hire you to create videos for them. Top brands will pay you handsomely if you create quality videos.

If sponsorship is your main method to make money through your YouTube channel, then you need to focus on certain industries. This type of monetization strategy is effective. This form of advertising is similar to affiliate marketing.

You will be paid a fixed amount to promote sponsorship deals. The good thing about this method is that you determine the amount to charge. This will depend on several factors such as the quality of videos, the length of the video, and how much the vendor wants to pay.

Since this is sponsored content, you need to disclose the same on your YouTube channel.

Funding from Fans

This method will work for you if you have built a huge fan base. In this case, you ask them to crowdfund your YouTube channel to create new content.

The most popular crowdfunding platform is Patreon. This will make it easier for you to run crowdfunding campaigns. You can even enjoy both one-time and recurring donations.

This method is widely used by not-for-profit channels that seek funding to ensure their video operations continue running smoothly.

Relevant Video:

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